Foundation
Confirm profile eligibility and ownership
Confirm the actual business model, profile ownership, and the access needed for the agreed review.
Local SEO services
Local SEO audit workbook
Turn a manual website and Business Profile review into an evidence-backed action list. Record what you checked, what needs work, and who will implement it.
- 16 review checks
- Free · no sign-up
- CSV export
By Farrukh Abdullah · Updated
Review the business, then record the evidence
This workbook supports a manual review. It does not crawl a website, inspect a private Business Profile, or generate an SEO score. Start with one business and the services it actually provides.
1. Choose the context
Select the business type and record the website and review date.
2. Check and document
Set a status for each item, then add a public source, finding, and next action.
3. Export the handoff
Download the CSV and agree priorities, owners, and acceptance checks with the business.
Review context: electrical contractor
Emergency calls, panel upgrades, and EV charger assessments. Use contractor-approved services, coverage, qualifications, and project descriptions.
See the relevant service example
Changing the business type updates this guidance and keeps your review entries.
0 of 16 checks reviewed · 0 marked for work
Loading saved entries… Entries are not sent to this site. Record public URLs and non-sensitive findings; keep credentials and customer records in your own systems.
Business profile
Foundation
Check business details against the business’s records
Review the business name, categories, hours, contact details, and linked website. Note the source of each correction.
Record evidence and next action
Important
Describe the real operating area
Compare published service coverage and location statements with where the team actually works.
Record evidence and next action
Important
Review the customer feedback process
Check how genuine customers can leave feedback and how the business responds. Record observed gaps, not a guessed review target.
Record evidence and next action
Service pages
Important
Map accepted services to useful pages
List work actually offered. Separate customer tasks that need distinct explanations; combine close wording variants.
Record evidence and next action
Important
Explain the customer’s next decision
Check whether the page explains coverage, assessment or consultation, and what happens after contact.
Record evidence and next action
Important
Connect relevant project and qualification evidence
Identify accurate project descriptions, approved photographs, and credentials that support the service being offered.
Record evidence and next action
Important
Check overlap between pages
Compare pages answering the same customer task. Record what each contributes before recommending consolidation.
Record evidence and next action
Technical access
Foundation
Confirm search access for priority URLs
Record status codes, indexing directives, canonical URLs, and available Search Console inspection evidence.
Record evidence and next action
Important
Connect service overviews, projects, and contact routes
Follow crawlable links from the main service overview to the relevant page and its next step.
Record evidence and next action
Important
Inspect the mobile reading and contact experience
Check legibility, navigation, horizontal overflow, phone links, and form controls at an actual phone width.
Record evidence and next action
Foundation
Verify the inquiry handoff
Check validation, delivery configuration, success and error feedback, and who receives the inquiry. Agree any test submission first.
Record evidence and next action
Measurement
Measurement
Define a qualified inquiry
Agree service requested, coverage, job fit, and how duplicate inquiries will be handled.
Record evidence and next action
Measurement
Separate interactions from completed outcomes
Distinguish phone clicks, answered calls, appointments, and completed work using records the team can supply.
Record evidence and next action
Measurement
Record a consistent comparison period
Note date range, market, device, page and query filters, brand treatment, and tracking changes where relevant.
Record evidence and next action
Measurement
Assign the next action and its acceptance check
Give each agreed improvement an owner and an observable completion check. Separate implementation completion from later performance.
Record evidence and next action
Prefer a blank worksheet?
Download the local SEO audit template (CSV) to work in your spreadsheet app. It includes the same checks, review guidance, and source references.
Prioritize the work you can confirm
Resolve confirmed access and inquiry-delivery barriers first. Then improve the service explanations and contact routes that matter to the business. Measurement tasks establish what can be assessed later; completing a checklist does not establish a ranking or revenue result.
For example, a page can describe an EV charger installation service clearly but still send an out-of-area inquiry to the wrong team. The useful finding records both the affected page and the contact handoff, followed by an owner and an observable completion check.
Use consistent records when comparing results
Keep the market, date range, page and query filters, and lead definitions consistent. Distinguish search visibility, phone-link clicks, qualified inquiries, appointments, and completed work. A change in one stage does not establish the outcome at another.
Reference points: Google’s local ranking guidance, SEO Starter Guide, and Search Console performance reporting. The checklist and prioritization are my practical interpretation, rather than a Google-issued audit standard.
Share or cite this workbook
Farrukh Abdullah. “Local SEO audit workbook.” Published October 28, 2026. https://farrukh.top/tools/local-seo-audit-workbook.
Reference the page when sharing the method so readers can find its guidance and sources. You can use the blank workbook for your own business reviews.
See the work and evidence behind this site · Discuss help implementing your findings